// comparison · last_updated 2026-07-17

What are the best Profound alternatives in 2026?

The short answer: it depends on whether you need to watch your AI visibility or move it. Profound is excellent enterprise monitoring, but its multi-engine tracking starts around $399/mo. Below are 13 tools that cover the same job at different price points — including okro (ours, from $49/mo, with the fix loop built in) and a $29 one-time audit for teams that shouldn’t be paying monthly yet. Competitor facts verified 2026-07-17; pricing changes, so confirm with each vendor.

Two kinds of tool — don’t confuse them

AI-visibility monitors (Profound, okro, Peec, Otterly…) track where your brand shows up in AI answers over time. They answer “am I showing up?” and you pay monthly because the value is the time series.

AI-readiness audits (coderax.ai) crawl your own site once and tell you why you’re not showing up — and what to fix. Most teams new to AI search should audit first, fix the list, then subscribe to a monitor to track movement. okro is the one tool on this list that does both jobs: it re-scores your site’s readiness on every scheduled scan and monitors live citations.

The 13 tools

1. okro that’s us

from $49/mo

okro pairs a scheduled AI-readiness score with live citation checks: your tracked prompts run against real answer engines and the answers are parsed for citations and brand mentions. Perplexity, ChatGPT and Claude checks are live today, with Google AI Overviews and Gemini (Google AI Mode) live on Enterprise. When an engine stops citing you, okro alerts Slack/email and can open a reviewable GitHub issue with the fix — nothing merges itself. (Disclosure: this is our product.)

best_for: Lean B2B SaaS teams that want monitoring and the fix loop in one tool · verified 2026-07-17

2. Profound

$99/mo (ChatGPT-only); multi-engine from $399/mo

The category anchor. Polished, enterprise-grade answer-engine monitoring. The $99/mo Starter tracks ChatGPT only; tracking three engines starts at $399/mo, and full coverage is Enterprise-custom.

best_for: Enterprises with budget and a team to act on the data · verified 2026-07-17

3. AIclicks

from $59/mo; broad coverage $499/mo

Full-stack: tracks AI platforms and ships recommendations alongside the numbers. Entry at $59/mo (3 platforms, 30 prompts); broad multi-engine coverage is the Business tier.

best_for: Mid-market teams that want a to-do list with their dashboard · verified 2026-07-17

4. Peec AI

budget tier

Clean, affordable monitoring with strong citation tracking and unlimited seats — a common "budget Profound" pick.

best_for: Teams wanting a budget Profound with unlimited seats · verified 2026-07-17

5. Otterly AI

from $29/mo

Beginner-friendly monitoring with a $29/mo Lite entry (less on annual billing).

best_for: A first tracker once your site fundamentals are fixed · verified 2026-07-17

6. Rankscale

from $20/mo

Affordable entry ($20/mo Essential) for ChatGPT, Google AI Overviews and Perplexity tracking.

best_for: The cheapest credible entry into AI-visibility tracking · verified 2026-07-17

7. Goodie AI

custom

One of the more complete GEO platforms — multi-engine tracking paired with optimization guidance.

best_for: Teams wanting tracking and optimization direction together · verified 2026-07-17

8. Writesonic

suite pricing

A content-generation suite with AI-visibility tracking bolted on. Makes sense if you want the writing tools anyway.

best_for: Teams that also need the writing tooling · verified 2026-07-17

9. Athena HQ

mid-market

Mid-market monitoring with a clean analytics focus.

best_for: Mid-market teams focused on the analytics view · verified 2026-07-17

10. Scrunch AI

custom

GEO monitoring with detailed prompt-level filtering.

best_for: Teams that slice visibility data by prompt in detail · verified 2026-07-17

11. Semrush AI Visibility Toolkit

Semrush add-on

An add-on for teams already on Semrush — benchmarks share-of-answer across LLMs without a new vendor.

best_for: Teams already living in Semrush · verified 2026-07-17

12. Ahrefs Brand Radar

Ahrefs add-on

Brand-mention intelligence built on Ahrefs’ prompt database. Strong if you want AI plus traditional SEO in one bill.

best_for: AI visibility and traditional SEO on one bill · verified 2026-07-17

13. Coderax

$29 one-time

Not a monitoring subscription: a one-time audit that crawls your site, scores its AI-readiness, and hands you the prioritized fix list plus a generated llms.txt for $29. Most teams should run the audit before paying monthly to watch a number that isn’t moving. (Disclosure: built by the same team as okro.)

best_for: Running once before you subscribe to anything monthly · verified 2026-07-17

How to choose

  1. Audit before you subscribe. If you’ve never checked whether AI engines can read your site, a one-time audit is the cheapest visibility you’ll ever buy.
  2. Pick a monitor by budget and loop. Under $30/mo: Otterly, Rankscale. Monitoring + fixes: okro. Enterprise share-of-voice: Profound, AIclicks.
  3. Demand a “now what.” Whatever you pay monthly for should tell you what to do, not just what is. Charts alone are half a tool.

FAQ

Is okro a Profound alternative?

For lean and mid-market B2B SaaS teams, yes. Both continuously monitor whether AI answer engines cite you. Profound is built for enterprise share-of-voice reporting; okro starts at $49/mo and closes the loop with drift alerts and reviewable GitHub fix issues. Enterprises with dedicated teams may still prefer Profound’s depth.

How is okro different from Profound?

Three ways: price (okro starts at $49/mo; Profound’s multi-engine tracking starts around $399/mo), scope (okro pairs citation monitoring with an AI-readiness score of your own site), and the fix loop (okro drafts reviewable GitHub issues for failing checks instead of leaving you with charts). Profound covers more engines today.

Do I need a monitor at all, or an audit first?

If you have never checked whether AI engines can read and trust your site, run a one-time readiness audit first (coderax.ai, $29, built by our team) and fix the list. Subscribe to a monitor when you want to track movement over time — that’s what okro is for.

Which engines does okro check?

Perplexity, ChatGPT and Claude citation checks are live today, with Google AI Overviews and Gemini (Google AI Mode) live on Enterprise — engines are added as adapters ship.